- Adhering to the budget set forth and approved by Client.
- Provide a detailed business plan and budget for entire event.
- Supporting and collaborating with Client in securing sponsorships (if applicable).
- Providing and adhering to event planning schedule, policies and guidelines.
- Contracting with caterers, entertainment, A/V specialists, trash, restrooms, wineries and other vendors as needed in a timely manner.
- Solicit exhibitors and plan layout of event.
- Publishing and distributing advertising, public relations and marketing materials.
- Work with the press for sponsorships, media buys and coverage.
- Solicit volunteers.
- Hold bi-monthly meetings with Client to report and receive information on progress.
- Provide all applications and get approval from city council, police, fire, public works, ABC, etc. for the event.
- Pick charity recipient with Clients influence, if applicable.
- Provide an outline and timeline of all experiences that will take place during the event.
- Run event providing everything necessary for its success.
- Prepare post event financials for the Client.
Past Event Coordination Efforts:
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Full Management of your association retreat or convention. Includes Member Interface,
All Planning, Food, Beverage, Entertainment, Key Note, Workshops and Vendor Management.
Media Events to announce a new product, charity or business. We provide all public relations and event management with guaranteed press attendance.
This elegant event showcased the best of wine and restaurants along with being a fundraiser for Nipomo High School and Santa Maria YMCA. This discerning party featured local restaurants being paired with wineries, a silent auction, a Lucky Board raffle, music, camaraderie and fun. Set in the serene settings of a Tuscan Castle Style home and offering the finest of adornments, cuisine and wine.
The 64th Annual Clam Festival was revamped and made more family friendly and demographically varied. I added a third day, thus ensuring a 2-night stay for the "Surfing Safari" themed event. Over 25 experiences were coordinated for this festival, 5 new profit centers (including sponsorships) were added. The event grossed over $65,000 (this was the first time in 10 years the event produced a profit).
New events included a Wine Walk that paired 31 wineries with 31 different downtown businesses. With over 120 Vendors selling food, goods and drinks, this added to the events overall majesty. Our new experiences (which can be seen on You Tube under 2010 Pismo Beach Clam Festival) included sandcastle building, hula-hoop and pie eating, kissing, swim dance and spelling bee contests with Gidget and Moondoogie announcing. The clam chowder cook-off devised nine restaurants competing for the "Best Of" prize. The Movie on the beach was a stunning display in the evening hours.
Saturday started with a Pro Am Surf Contest and a parade through the streets of Pismo Beach. We had six bands specializing in traditional surf music that played in two-hour increments each day, specializing in traditional surf music.
Sunday included "Learn to Surf School", a clam dig that had actual Pismo Clams from 1960. My premier event was the Champagne and Caviar Tasting, with over 10 restaurants providing tastes of their finest cuisine - six different kinds of caviar all served with 20 different local sparkling wines. It was an elegant and magnificent event on the Pismo Beach pier.
Facebook: Pismo Beach Clam Festival
Twitter: Pismo Beach Clam Festival
This food and wine event occurs in a custom covering on the bluffs overlooking the Pacific Ocean in the spring each year. We pair 25 wineries with 25 local restaurants that compete for the Peoples Choice Award by decoration and food formulation. Each restaurant provides a "taste" of their finest selection; we pair this with an applicable winery. This 6-hour event includes live musicians, a reverse raffle for local charities and silent auction. The event each year attracts the finest restaurants and wineries and last year the crowd exceeded 2000 patrons, with over half traveling from out of the area to partake.
Facebook: Taste of Pismo
Twitter: Taste of Pismo
These all day events utilize small business experts to lend their expertise as keynote speakers, 1-hour information sessions and panel discussions. We also have booths for vendors to speak one on one with experts and distribute collateral.
During the year, I coordinate and execute over 10 different "Mixers" for companies to reward their customers and employees. Clients include Pismo Outlets, Keller Williams Real Estate and others. Each event includes specialized food, wine tasting, entertainment and some sort of sweepstakes. Sometimes it is a sales presentation and I assist in the acquisition of leads and customer foundation.
This annual event is a fundraiser for different charities and is held at a local Central Coast restaurant. We bring in 10 bartenders from different bars and each makes their signature Martini using the sponsor's brand (Absolut). We have celebrity judges who taste and rate all martinis. Prizes are awarded for Judges Choice and Peoples Choice. The event includes food, music and raffle drawings. All proceeds are given to the appointed charity. Facebook: Rosa's Vodka Martini Contest
Environmental Defense Center Fundraiser
Two different fundraising events utilizing sponsors, vendors, wine tasting, music and food. First event was held at Windrose Organic Farm in Templeton and included farm tours, harvesting and planting demonstrations, a farm animal petting zoo and informational seminars.
The second was at a wholesale nursery in Nipomo that included plant sales, music, vendors and sponsors with all proceeds going to the EDC. This was an event that was planned with a large committee, with a very specific goal that was counter-intuitive with the local political views. Regardless, I procured $16,500 in sponsorships.
I also produced eight 30 minute TV shows for the EDC, which included special guests, promotional video and lively discussion.
I produced three of these events at the Pyramid Lake Paiute Indian Reservation in Nevada. Each event included the technical aspect of an IJSBA sanctioned race and the lifestyle elements needed to attract racers, fans and new prospective customers for Kawasaki. I had to seek permission and assistance from the Paiute Tribe.
Each day had 36 different classes of races, split into general event, last minute qualifiers and finals. Two courses had to be set in the water (slalom and closed course) and provide a freestyle ramp. We had a team of 15 people on the water as course marshals, first aide and security. Our dry land crew swelled to 125 to administrate the event. A 28 foot tower was built for judging, start and finish lines and constructed VIP seating erected.
During the day, we had 4 bands playing, a bikini contest, custom helmet contest and 45 vendors. We worked with local radio and TV sponsors during a month-long promotion for the purpose of giving away a Kawasaki Jet Ski and grow Kawasaki's database.
Yamaha IJSBA Tour and Sponsorship
Riva Yamaha hired me to promote and acquire a sponsorship for their watercraft racing team and to work with the International Jet Sports Boating Association (IJSBA) to acquire a tour sponsor. This partnership led to a year long, 15-city tour sponsored by Rheem Manufacturing Company, a first of its kind. This sports marking package included professional racers and a nation wide team of amateur racers using a branded logo on all vehicles and trailers. We organized and manifested local media in 40 markets, scheduled and promoted special appearances in local retailers of Rheem and the coordination of VIP tours, tickets and hospitality at each race.
World Finals Lake Havasu
The IJSBA World Finals is the world's premier event for all things Personal Watercraft. The IJSBA World Finals continues to be the unrivaled showcase of the human spirit in forms of engineering, athletic achievement, camaraderie, and sportsmanship. It happens every year in October, bringing thousands of participants to compete for the World Championship. The event includes many technical aspects of running a race of this scope and entertainment for the spectators. Vendors included lifestyle specific and industry craftsmen, with the crowd swelling to well over 120,000.
The Budweiser distributor hired me to conduct a Miss Bud Competition where the girls then spent a year representing Budweiser at local bars, restaurants, casinos and events. I coordinated the contest and managed the girls for 4 years. The ring girl competitions were bikini contests with the winner becoming the official ring girl for a series of semi pro fights held in Reno.
I owned and operated a 10,000 square foot bar and restaurant and casino in Reno, NV. We had live music every night and monthly high yield concerts. I booked the bands, provided for the "riders", handled promotion and marketing and then was present at all shows. I was also the bartender, janitor, human resources and accountant.
This was a fundraiser for people to exchange their gently used coats for a ticket to the Monster Truck Show. I coordinated this event for 5 years, with an average of 4000 coats collected. I was able to provide for 20 charities with the coats collected in one night. I had the support of 12 radio stations and 3 TV stations as media sponsors.
I did the coordination of spectators, media and PR (another company handled the technical) for this annual event. I planned and executed the Foundations mandate of teaching young children about aviation thru district wide school contest, paper plane building activities and family ticket prices.
This was a high-end gentlemen's club in Reno that engaged me to handle the beginning media, grand opening and independent contractor solicitation. I controlled a 1.2 million dollar budget. I handled photo and TV shoots, radio production, outside media including billboards, taxicab tops, and all printed material. I arranged for personal appearances, VIP parties and media events.
I traveled the entire United States, Canada and most of Mexico as a Trapeze Artist with the group, The Flying Valencias. During my time, I worked in each town as a "lead clown" a term used for the advance person who contacts the media before the circus arrives to set up interviews, parades, appearances and VIP hospitality.